Impacting Conversion in 2012. Key Drivers

Want to make impact on conversions in 2012. Focus on the basics. Merchandise the right products on the right pages. Look for the top visited pages and see where your customers are going from those pages. Are they turning back around, are they moving forward to products or categories or are they trying something new like a new category or a new search? You want customers to move forward, not laterally and not backwards. If you have more customers going back or moving to another category, follow that large group in your web analytics platform and see what they do. Go back to where those customers started and revise that page. Add new products, new categories or a search option from that page. For example, I've found one of my clients has a site and 3 pages are the most visited. Two pages made a lot of sense from a customer interest standpoint but the exit rates were high and most customers beyond exiting, went back. This is very frustrating for a customer. We followed groups of these customers, took our knowledge of the product, ask customers questions in surveys and started trying some merchandising in emails that allowed us to take the index value from the bottom 10% to the top 10% increasing revenues year over year by 300%. A word of advice. Keep the number of pages you're focused on to 1-2 pages at any given time. If you have a site that doesn't follow the 80/20 rule and customers visit many pages rather than grouping into 3-5 pages, then take a look at the commonalties of those pages and see if you can make sweeping improvements (low risk changes) to layout, structure, merchandising logic, etc. Good luck in 2012.
Questions. I'm the heartlandgirl21 on yahoo mail.